Mobile Strategy for Credit Unions
Here’s the bottom line: Millenials are way ahead of you. They expect services to be accessible on any device. They expect their data to update in real-time. They expect to be unmolested by irrelevant interruptions. They expect products that cater to their needs, not the needs of their parents.
When was the last time you browsed your mobile website? Or completed a transaction with your mobile app? Have you ever looked at your marketing emails on a phone to confirm that they are even legible on a small screen?
Is your member data fragmented across the organization? Do you have core systems that are so outdated that you can’t get real-time access to your own data internally? Have you outsourced core competencies to 3rd-party providers?
Have you spent hundreds of thousands of dollars on an iPhone app that your members barely use? Do your marketing and IT leadership bicker over which of them “owns” mobile? Are your senior leaders incentivized to compete with each other?
Mobile is disrupting everything
By 2020, smartphone ownership will go from 2B to 4B. Mobile is not a channel. Mobile is not a fad. Mobile is not going away. Mobile is a transformational technology that is disrupting every sector of the economy in every country on the planet.
Being an incumbent is starting to look like a liability. The convergence of cloud computing, ubiquitous broadband, and affordable smartphones is allowing mobile-first (or mobile-only) upstarts to take on large companies and in some cases, entire industries.
Blockbuster, Borders, Blackberry, the newspaper business, the taxi industry, cable television, shopping malls, hotels, shipping, etc... They’re all gone, failing, or in decline; each disrupted from below by upstarts that their leadership probably hadn’t even heard of until it was too late.
Direct access to a recognized expert
Learning things the hard way in mobile means wasting tens (or sometimes hundreds) of thousands of dollars on misguided development efforts. Worse, you risk losing valuable competitive advantage by prolonging your time to market. Get direct access to a recognized expert on mobile technology.
I’ve presented mobile talks at leading conferences all over the world (e.g., SXSW, Future Insights, Web Directions), as well as internal mobile presentations for the Fed, EasCorp, and Wescom Resources Group.
Prior to specializing on CU’s, I worked with companies like Fidelity, CVS, Staples, Cisco, Time, Nokia, T-Mobile, Entertainment Weekly, and many more on their mobile strategy, tactics, and training.
Unlike my competitors (e.g., Accenture, IBM, Deloitte et al.) you work directly with me; not an army of junior consultants who are learning on the job at your expense.
Click here to email me and briefly describe your current situation. If I think mobile might be the solution to the challenges your CU is facing, I’ll let you know and offer some advice about how to position it persuasively.
What people are saying
Jonathan brought extensive knowledge around the actual devices we were looking to work with and helped us take full advantage of the mobile operating system capabilities. We value Jonathan’s outside perspective, mobile industry knowledge, and hyper-focus on ensuring the customers get the best experience possible. We are looking for opportunities to continue to work with Jonathan.
We reached out to Jonathan for help with our mobile initiative. As result, our development work became more focused. Opportunities for improvement were quickly identified. He helped us with identifying the “win” and offering strategies to achieve success. I’d recommend Jonathan to any organization who is creating a mobile/digital presence.
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